WILL SPAM BE THE END OF FACEBOOK?

WILL SPAM BE THE END OF FACEBOOK?

Asher 7:52 pm 7:52 pm

WILL SPAM BE THE END OF FACEBOOK? | THE HARDT

 

My interest in Social Media started when I noticed how social metrics could be used to enhance end-user experiences. Analytics is the name of the game, and all the major social media players are well versed in delivering those analytics in any number of ways. You have the 3rd party developers who make plugins and apps that promise to show you the key metrics you’ve been missing and help you make a fortune. Reality is, whether its Facebook, Instagram, twitter, etc. their API structure will only allow developers to take so much data (thanks facebook) and usually its pretty much the same story,  popular posts, +/- daily/weekly/annual followers, most popular hashtags, etc. Don’t get me wrong having the data on all those metrics is hugely helpful, especially if you understand how to read and react to it. And it actually very well might be able to make you a fortune or at the very least get you over the hump to that all important 100 like/1,000 follower threshold.

METRICS AND TOOLS

The Hardt Instagram vs. Pinterest v2 300x225 WILL SPAM BE THE END OF FACEBOOK? Marketing Social Media  Pinterest Marketing Instagram facebook branding   Image of Instagram vs. Pinterest v2 300x225

A website Ithat was once in my toolbox bookmark is socialrank.com. They used to have the ability to deliver specific metrics that made a major difference like “most influential follower” which helped when trying to figure out who to interact with more and which accounts should be “pillars of your connections”. Losing that function when Facebook adopted new API policies was a major blow to my social media branding efforts. It forced me to regroup and find some sort of replacement metric for that invaluable metric. My brand receives anywhere from 100-2,000 new followers/week on the major platforms. It is time-consuming to curate quality engaging content and build out a website, I simply don’t have the time to check every follower I get, to see if they would be someone I should focus my energy on and try to collaborate with or simply give a follow back and keep an eye on. When Facebook changed their API requirements earlier this year, SocialRank lost their ability to provide the “influencer follower” feature. You can still use their twitter “influencer follower” feature, but that is of little interest to me as I don’t focus much of my energies on that platform. As it stands right now, Instagram Stories is still my best source of meaningful social media traffic to this site followed closely now by Pinterest. I expect Pinterest to soon overtake the top spot as I continue to mold this brand on the platformThe Hardt chartoftheday 6912 social media shopping influence n 1 300x214 WILL SPAM BE THE END OF FACEBOOK? Marketing Social Media  Pinterest Marketing Instagram facebook branding   Image of chartoftheday 6912 social media shopping influence n 1 300x214

 

PINTEREST

 
I hadn’t really focused much of any energy on growing my Pinterest audience. To be honest, I thought of the platform as being geared more toward the female variety and my analytics from various platforms indicated to me that my audience is a 60/40 split with 60% men. Boy, was I wrong.  My profile laid dormant for months, with the occasional pin here and there for TheHardt.com. A month ago I started noticing something happening with Instagram that made alarm bells go off in my head. Much like every other user on the various social platforms, I would get spam followers/likes/comments and message requests. They never really bothered me much, as they would appear sparingly. This has made a dramatic shift recently. I have started receiving a ridiculous amount of spam followers and message requests. My Instagram account has been bombarded with so much spam that I rarely even look at my DM’s anymore. This is a major major major problem for Instagram parent company Facebook. 
 

WHICH PLATFORM WILL REPLACE FACEBOOK?

There are so many different numbers for total users on Facebook, some have at 2 billion some have it a little less but the consensus is that it can’t grow any larger, there simply aren’t enough people in the world. You couple an inability for a bloated company to grow with its star child athlete ( aka Instagram) suddenly hanging out with the bad kids (spammers), you get a gap in the market. No one in the industry knows what’s going to happen better than Pinterest, as it appears they are gearing up to grow exponentially, or at least that is my belief.
 
 
Like I said earlier, I had never paid much attention to Pinterest, for me it was just the social platform that everyone knows about, has an account they don’t remember the password to, and sometimes uses but it didn’t have that glamour aspect, the verified badges and such. Well, Pinterest has slowly been rolling out their metrics dashboard and I gotta say, I feel like this platform is about to be a major player in not only the social landscape but the advertising community as well. The analytics being made available rival that of Google Analytics and Facebook Pixel except its analytics are strictly for your profile and not for your website. But still, there is much to gain here. If you think about it, Pinterest is Instagram but without the necessary caption. The one glaring bonus Pinterest offers is the “on media” link feature is known as a “pin” which is typically deep linked to whatever the original source of the content was. Instagram has stories which if you’re popular enough (have 10k+ followers) you can introduce a URL of your choosing. I understand the desire to limit the use of this feature to users with 10k+ followers as a way to it out of the hands of bots.
 
Almost every media outlet that covers social media, has their own take on the hugely problematic “fake news” situation that Facebook has. But there is an underside to that belly and that is the spam and in a lot of ways that could wind up being the real story. Facebook is a massive 2 billion user platform, so I would be foolish to think it is simply going to disappear because it’s not. It has become more than a social platform, it has become a primary tool for people the world over to communicate. 
 
 
 
Facebook is going to fall, and with it will go Instagram as well (hopefully Instagram won’t fall too hard, as it’s personally my favorite) It’s already happening and it’s almost to a point (much like global warming), where the momentum of the fall is no longer reversible and all you can do is wait till you land. Something is going to have to fill the gap Facebook will inevitably create. It’s my belief that Pinterest will be the big winner here. Everything seems lined up just right for Pinterest to make the massive push into a larger role in the social media market. Pinterest is currently ranked 76 in the world according to Alexa.com and I for one will be keeping a close eye on it. Obviously, I am referring to the Amazon-owned Alexa.com traffic rankings, the de-facto traffic ranking source for the internet. 
 
 
 
Anyways, I have comments disabled because of the constant spam I receive and I am not interested in using another plugin to combat that. However, if you found this article to be informative or would like to argue a different point, send me an email asher@thehardt.com with the subject WILL SPAM BE THE END OF FACEBOOK?
 
 

Top 5 Elements To Building A Successful Social Media Brand On Instagram

Top 5 Elements To Building A Successful Social Media Brand On Instagram

Asher 4:56 am 8:27 pm

 

My Top 5 Most Important Elements To Growing A Successful Social Media Brand On Instagram (Can be applied to all social media and even your life as well)

By, Asher Hardt

 

Below you are going to find what I see as the top 5 rules for building a legit brand via Instagram. It can get very confusing, especially when you feel like what you’re doing isn’t working, and the thought of giving up is buzzing in your head day in day out. With these guidelines, I hope you will be able to create a plan/routine for yourself, as having a social media routine is absolutely paramount to having a successful social media brand. Lastly, if you’re wondering, “well why would I listen to you, I don’t even know who you are.” well, you probably don’t know who I am, but I have built this website off the back of my brand on Instagram which currently has 65k followers and receives over 1.5M impressions a week with a weekly reach of over 250k unique accounts. Below are the guidelines I followed to get my brand to the point it’s at, and I believe if you follow them too, you’ll find success.

Consistency

 
 
A lot of people see the accounts with 10k+ and think they must’ve gotten there pretty easily. I mean how hard can it be? Just throw some fake likes and fake followers at it and watch it grow. Nah, that’s not how this works, not if you want a real audience grown organically from nothing. If done properly, it can be quite tedious and pretty time-consuming. This is one of the golden rules I follow to this day. Sure I don’t post as much as I use to, but that’s only because other opportunities have come from my success on social media, mostly Instagram. If you’re just starting out, or have been on Instagram for a while and nothing seems to be working, this is the perfect place to start your new Social Media routine. Your content must be consistent and it must be quality. In order to gain an audience, you must first demonstrate to your potential audience, that you are capable of delivering quality content day in and day out. With so many options available, it’s critical you express your worth from the get-go.
The Hardt Engagement rate marketing Top 5 Elements To Building A Successful Social Media Brand On Instagram Marketing Social Media  Twitter Pinterest Instagram facebook   Image of Engagement rate marketing

Persistency

 
 
 This may seem like its pretty much the same thing as the above “consistency” and for the most part, it is, except for 1 major factor. Most people tend to give up when things aren’t working, or when things seem and feel hopeless. It’s much easier that way, or at least in the immediate future, it is. You get to give up and say “Well at least I tried my hardest” and then start a new project all over again. But I’ll tell you what, having a pattern of giving up even though you “tried your best” and “it just didn’t work” is very dangerous and that mindset must be changed swiftly and in dramatic fashion. Success will never come to those who feel as though they’re the victim of circumstance and that the world owes them something. Persistency is the name of the game. If your followers start decreasing, or your likes start decreasing, whatever it may be, it is critical that you DO NOT STOP. No one controls your success but you. No one can make you quit except yourself. No one can control how hard you work and how much of your soul you put into a project like this, except you. Notice the pattern? The only one that’s in your way is you. So no matter what, if you’re serious about starting a legit brand via social media, you cannot stop, you cannot hesitate. Jump in with both feet and be prepared to swim as hard as you can for as long as you can, because there are 100’s if not 1,000’s doing the exact same thing at the exact same time and in the same position, you control how hard you work, outwork everyone, never stop and you’ll succeed one way or another.
 

Competition 

 
Let’s be very clear here, you are going to have a lot of competition, regardless of the genre or topic you choose. Use your more successful competitors as a tool. Learn from what they’re doing, how they post, what hashtags do they use, do they delete the hashtags later to make it seem like they didn’t use them, are the hashtags hidden, do they reply to every comment, or do they just like the comments. There are 1,000’s of possibilities and it can get very confusing which is why finding some accounts that are successful and have their routine down, and watch them from a distance, take what you see as valuable to your brand and apply it to your strategy.

Quality

 
 
Have you ever heard of the phrase “Content is king” well that phrase has made a major comeback recently. What do you take from that phrase? My takeaway from it is that no matter your marketing plan, or any other plan you may have if the content is quality, it will find a way to get itself in front of an audience. Viral, through your promotion, hashtags (a lot of people don’t like them, but when you’re starting out, they’re paramount to get yourself in front of as many eyes as possible) whatever it may be, if the content is quality, consistent and you are persistent, you will find your audience, or better yet, your audience will find you.

Exposure

 
 
One thing I would tell myself over and over and over again when I felt things weren’t going my way and I was never going to be able to build this successful brand that I had been envisioning 24/7 was “I am not going to give anyone the option of whether or not they’re going to see my content and my name, but they will have the option if they’d like to continue seeing it.” What I meant by that was putting myself in front of as many people as possible at all times, through hashtags, through liking other accounts posts (relevant to what you are posting about) through strategically following people. It’s a numbers game, and with how saturated the current landscape is, with bots and fake accounts with bloated accounts with big numbers but low engagement, the bottom line is that you must put your brand (either your personal brand or business brand) in front of as many eyes as possible, and it must be quality or no one will give a shit.
 
I hope this helped even just one person stay on the course they set out on, in creating their social media platform they’ve been dreaming about. If you have any questions or need some further advice, I would be more than happy to help you, just hit the contact at the bottom of the page.

Social Media Influencer Engagement Rate Calculator

Social Media Influencer Engagement Rate Calculator

Asher 4:32 am 6:43 pm

Social Media Engagement Rate Calculator

  1.  Look at all of the influencers posts for the last 30 days and add up the total number of likes and comments on each post (e.g. if there are 17 posts in the last 30 days, add up the number of likes and comments on each of the 17 posts).
  2. Divide that number by the number of posts there are in the last 30 days (e.g. divide the total number of likes and comments from above, by the number of posts – 17 in this example)
  3. Now that you have the average engagements per post, divide that by the number of followers the influencer has.
  4. Finally, times the number above by 100, to turn the numbers into a percentage (the percentage will usually be between 0 and 10). This is the engagement rate of the influencer on Instagram.

Use the calculator below to find what your engagement rate on Instagram is. You can also learn about other brands or people and their engagement rates. Give it a try, simply type your Instagram handle into the text area on the top left and let the calculator do the rest. To calculate an engagement rate on Instagram manually follow the steps below.

Hardt Co.

With the rise in popularity of “social media influencing,” there has been an equal influx of accounts on Instagram and elsewhere, who call themselves “influencers” but in reality have inflated followers/likes and even comments. Being somewhat of an influencer and having a strong understanding of how one goes about building their brand via social media, I know some of the tricks that are being deployed by these “influencers.” Among the newer tricks and an especially hard one to catch, they’re using what’s called “engagement groups.” Now you can probably imagine what those are, it’s pretty self-explanatory. What the “influencers” do, is they go around to all the like-minded “influencers” in their desired genre and ask if you would like to be in a new engagement group for influencers with a minimum of 50,000 followers. In these groups, they tell each other when they have posted and how they should post their comments, as to look at genuine as possible. Not only is this false engagement, but these “influencers” are duping tens of thousands of companies/brands into believing they are truly receiving worthwhile engagement.

It’s a gross practice.  Personally, I stay away from all this, I like to think my audience is educated enough to be able to tell whats fake and what’s not, besides, isn’t the objective of a social media influencer to generate organic conversation regarding a certain topic or product?

My point here is simple, just be careful when you are paying an influencer to promote a product for you. Even some of the largest influencers on Instagram practice the “engagement group” method and it’s pretty hard to spot. Make sure you’re getting your worth when purchasing social media promotional services. I’m not trying to be a hater or scare anyone away from using influencers, I’d only be shooting myself in the foot if I were. I’m trying to give you as much information in order for you and your brand or company to make an informed decision when choosing an influencer to work with.

Anyways, enjoy the calculator, it’s a fun and extremely useful too. Feel free to get in touch with me if you have any questions or need advice. I’m around 24.7. Much love.

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Defining engagement rates (ER) on Instagram

The Hardt Engagement rate marketing Social Media Influencer Engagement Rate Calculator Digital Advertising Google/SEO Marketing Social Media  The Hardt social media marketing social media SEO Marketing instagram marketing influencer facebook engagement content branding advertisement   Image of Engagement rate marketing

ER for Instagram is the amount of “total engagement” received by an Instagram account over a specific period of time, expressed as a percentage of followers. The equation is written as Engagement Engagement / Followers. Engagement is defined as anytime a user likes or comments on one of your posts. You can define engagement in separate ways, one specifically focused on likes and the other on comments. It depends on your particular commercial needs, but any interaction by other users with the photo is considered “engagement”  

The Hardt influencer marketing customer journey Social Media Influencer Engagement Rate Calculator Digital Advertising Google/SEO Marketing Social Media  The Hardt social media marketing social media SEO Marketing instagram marketing influencer facebook engagement content branding advertisement   Image of influencer marketing customer journey

How to find your engagement rate.

Instagram has no data analytics “dashboard” but that doesn’t mean users are taking wild guesses. To find your ER for an Instagram page, you could use your own numbers or even that of competitors! Reachbird provides you with the best analytics that is designed from the ground up to track and measure the success of your influencer marketing campaigns. To make things easier, Reachbird can be set up to provide you with a PDF reporting function for all your metrics: number of likes, number of comments, number of posts, interactions total, number of influencers and engagement rate total. For strategic content and brand managers on Instagram, this is priceless information to beat the noise of the social media world and help make your brand stand out.

The Hardt instagram content consumed Social Media Influencer Engagement Rate Calculator Digital Advertising Google/SEO Marketing Social Media  The Hardt social media marketing social media SEO Marketing instagram marketing influencer facebook engagement content branding advertisement   Image of instagram content consumed

Key calculations and definitions.

Engagement Rate on Instagram(Number of likes & comments) / (Number of followers) → Instagrammer with 100,000 followers and an engagement rate of 3% = 3000 likes + comments! User-generated-content: Any form of content ( e.g. blogs, posts, tweets) that was created by users of an online system or service, often made available via social media websites.Virality: Virality in Instagram is just possible when starting a photo-contest: E.g. influencers may initiate a contest and followers share own content with hashtags (#) or mentions (@). Virality factor: 21% of the follower reach (e.g.: Influencer reach = 1.000.000 – approx. 250 repostings from followers that reach again 210.000 followers) ROI: The average estimated ROI on 1$ spend is 6$ in influencer marketing.

via Forbes

FAQ

Frequently Asked Questions

What Sort Of Functionality Has Been Integrated Into The Hardt Posts and Overall Site?

I have recently completed the Hardt Forum, where we will all be able to make introductions and debut our latest and greatest projects to our peers. Along with the forum, there will be the release of a subscription, from which you will have an opportunity to learn what goes into building an architectural, design art or really any creative brand in the digital space, with an emphasis on social media. I was able to make logging in and out of the system incredibly easy, by implementing "one-click" social login. Being logged into the system allows for you to not only easily submit your projects for feature consideration, but it allows you to create topics in the forum and to participate in upvoting/downvoting. If you look at every post on this site, there is an up/down arrow at the top of every post. This is a function similar to Reddit, in which you can vote to have a project higher up in the overall featured list., or you can vote to have it further down. I think that's a very cool function. I am also excited about a little more of a longer-term goal which is creating a curriculum from which those interested in keeping up with the fast pace of social media and digital marketing and building a branding with a lasting impression will be able to build something they will be proud of.

Why Choose The Hardt To Design & Develop My Website?

There are lots of reasons why you should choose me to design and develop your website. I'll begin with my attention to detail and passion for quality aesthetics. You couple those two intangibles with a superior understanding of SEO and .php functionality as well as .CSS styling, well, you end up with a website like the one you're on, mine. That being said, if you were to request a website with as much content and pages/posts, it would fall under my "customized" website section, under costs. When you select the "Full Website Package" you can expect to have an initial meeting (Skype or in person) where we will explore your goals and expectations. The same process applies to the "Brand + Website" package. You will then receive a report/proposal, which once completed and signed, I will begin work. The scheduling of the events I just laid out is dependant on scheduling and current projects I am working. Accepted projects are on a first come first serve basis, there is no favoritism.

What (if any) Is The Payment Scheduling For The Web Design Service?

So, the website design and developing services are broken down via package and is dependant on the volume of anticipated work. For example, The Full Package requires a deposit/down payment. The payment scheduling for this option is as follows: Down Payment/Deposit, Midway Point, Final Product Delivery. There is a review process as well tailored for each client and is done prior to each payment. The "Brand + Website" package require a deposit as well, and is broken down in a similar schedule as the "Full Website Package." Finally the most basic package "Website Package" which does not require a deposit and is guaranteed to be delivered within 1 week. The "Website Package" does not include reviews aside from the Final Product Delivery

*"Website" package 1-week guarantee is subject to change and is dependant on the current workload.

What Is The Turnaround For A Website Designed By The Hardt?

This is dependent on the website package you chose. Turnaround times can range from 1 week for a simple one-page website, to 2 months for a super-customized massive website. Since it is currently just myself working, you get the benefit of a one on one experience and no hierarchy to weigh down on the creativity. I welcome outside the box thinking. I may actually even promote it.

How Do I SubmitMy Project(s) And What If I Don't Hear Back Right Away?

Submitting is very easy and straightforward. Simply click here and follow the instructions on the page. If you don't hear back right away, please understand, I am one person, and will do my absolute best to get back to you. Unfortunately, only accepted projects will receive responses. I apologize in advance if that seems a little harsh, but it is a matter of time and efficiency more than anything else.

How Do I Know That My Project Will Be Reached/Seen By As Many Users As Possible?

I offer a full reporting of my most recent posts to those interested in working together. In the report, you'll find literally any and all the insights you would ever need to be able to make an informed decision as to whether you'd like to use my services.

Why Would I Pay "The Hardt" To Post My Project, When Other Sites Like Dezeen, DesignMilk, Dwell, etc. Don't Charge Anything?

Completely fair question. And to be totally honest, those brand/websites all have a much larger following, projects budget, a print version, staff etc. It's quite difficult to compete as a single employee. That said, you get a lot of intangibles, none of which those other brands or companies can offer, including immediate publishing, with the other companies they're dealing with a hierarchy, and I'm sure they're dealing with Editors etc. The Hardt, it's just me. If I like it, it gets on. Another intangible you get with me is building a relationship at the ground level. That's something money cannot buy, an opportunity to get involved in something like this at the very beginning. There's a lot more, but it's getting late and I need to finish these FAQ's. Email me if you're still concerned.

What Are Some Of The Ways For Me And/Or My Company To Get Involved In What The Hardt Is Doing?

There are a number of ways you can get involved ranging from being an investor, or you can submit an application for an internship. If you’re an architecture student/professor, artist, or even a venture capitalist looking for your next project, I can promise you, this will be an interesting brand for you to keep an eye on. You can become a sponsor and advertise on the website with banners and the such. You can be active in The Forum I just released. If you're a design/architecture/art magazine or publisher, I am open to collabs.You can be an affiliate and help me spread awareness about what I am trying to accomplish here. There are tons of ways so if you're interested get at me ASAP because I could use a hand.

How Many People Currently Work At The Hardt?

Me. Asher.

Is There A Way To Package The Web Design With The Social Media Services?

Every client is unique with each having specific needs they are looking to have met. That being said, the answer is Yes in almost any case I can think of. Packaging the web and social together is most likely best for brands or young companies looking to gain the upper hand on the competition. It is also dependant on what you'd like for my personal involvement to be as well. This package would almost certainly require a full-time commitment for several months while I build out the platform from which you will continue growing your brand long after I have completed the initial development. Learn more about my web design services here

When Will Hardt App Be Available? How Do I Become A Member?

Hardt App Is Still In The Early Planning Stages, However, It Is Fully Ready To Be Engineered and Designed Upon Successful Funding Of The Project. I would love to begin work on it right away and seeing as how my developing abilities have been progressing fairly rapidly, I don't see it being out of the realm of possibility that I may be able to build it myself in the coming months. We'll see.

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We have implemented the following:

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CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. - See more at http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

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Our Privacy Policy link includes the word 'Privacy' and can easily be found on the page specified above.

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It's also important to note that we allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Do we let third-parties, including ad networks or plug-ins, collect PII from children under 13?

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify you via email

 • Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

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