Get Noticed By My Top 60 Worldwide Home Design and Decor Influencer Audience On Instagram. Reach 10,000’s Of The Exact People You’ve Been Looking For. Welcome To The Stage

Social Media Engagement Rate Calculator

Use the calculator below to find what your engagement rate on Instagram is. You can also learn about other brands or people and their engagement rates. Give it a try, simply type your Instagram handle into the text area on the top left and let the calculator do the rest. To calculate an engagement rate on Instagram manually, follow the steps below:

  1. 1. Look at all of the influencers posts for the last 30 days and add up the total number of likes and comments on each post (e.g. if there are 17 posts in the last 30 days, add up the number of likes and comments on each of the 17 posts).
  2. 2. Divide that number by the number of posts there are in the last 30 days (e.g. divide the total number of likes and comments from above, by the number of posts – 17 in this example).
  3. 3. Now that you have the average engagements per post, divide that by the number of followers the influencer has.
  4. 4. Finally, times the number above by 100, to turn the numbers into a percentage (the percentage will usually be between 0 and 10). This is the engagement rate of the influencer on Instagram.

Defining engagement rates (ER) on Instagram.

Engagement-rate-marketing Social Media Services

ER for Instagram are the amount of “total engagement” received by an Instagram account over a specific period of time, expressed as a percentage of followers. The equation is written as Engagement = Engagement / Followers. Engagement is defined as anytime a user likes or comments on one of your posts. You can define engagement in separate ways, one specifically focused on likes and the other comments. It depends on your particular commercial needs, but any interaction by other users with the photo is considered “engagement”  

influencer-marketing-customer-journey Social Media Services

How to find your engagement rate.

Instagram has no data analytics “dashboard” but that doesn’t mean users are taking wild guesses. To find your ER for an Instagram page, you could use your own numbers or even that of competitors! Reachbird provides you with the best analytics that is designed from the ground up to track and measure the success of your influencer marketing campaigns. To make things easier, Reachbird can be set up to provide you with a PDF reporting function for all your metrics: number of likes, number of comments, number of posts, interactions total, number of influencers and engagement rate total. For strategic content and brand managers on Instagram, this is priceless information to beat the noise of the social media world and help make your brand stand out.


Key calculations and definitions.


Engagement Rate on Instagram(Number of likes & comments) / (Number of followers) → Instagrammer with 100,000 followers and an engagement rate of 3% = 3000 likes + comments! User-generated-content: Any form of content ( e.g. blogs, posts, tweets) that was created by users of an online system or service, often made available via social media websites. instagram-content-consumed Social Media Services Virality: Virality in Instagram is just possible when starting a photo-contest: E.g. influencers may initiate a contest and followers share own content with hashtags (#) or mentions (@). Virality factor: 21% of the follower reach (e.g.: Influencer reach = 1.000.000 – approx. 250 repostings from followers that reach again 210.000 followers) ROI: The average estimated ROI on 1$ spend is 6$ in influencer marketing


via Forbes

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Standard Project
per project
Standard Single Post Feature On Instagram ONLY
Instagram Feature Post
Link To All Social Platforms
Feature On The Website
Sponsored Instagram Ad
Featured Project
per project
Most Popular
Best Deal
Feature On ALL Social Platforms
Sponsored Facebook Ad (Instagram)
Featured Project On Website
Feature On Instagram Stories
Feature Project On All Social Platforms x2
Premier Project
per 2x project
2 Seperate Posts On Social Media
Feature Project On All Social Platforms x2
Feature Complex Slider On Homepage Of Website
Dedicated Facebook Ads (Instagram Ads) Budget
Access To Google Adwords Database and Audience
Feature on Instagram Stories

You can learn more about my design and development services here


Frequently Asked Questions

How Do I Know That My Project Will Be Reached/Seen By As Many Users As Possible?

Once we have made the decision to work together and form a partnership, we will give you a number of different details relating to, best post times, hashtags, demographics, etc. Every client is different, and as such, every client has different needs and wants. I try to make everything The Hardt, not only as transparent as possible but also as tailored to each client as possible as well.

What Makes 'The Hardt' Stand Out From The Rest Of The Instagram Design, Architecture, and Design Accounts?

There are too many to list here, so I will just give you the biggest reason, The Hardt website. This website in its current form has seen a massive rise in it's "Alexa Rating" going completely unknown (ranked over 12M) to in the top 120k sites in the world. That growth from January 2018- Present. Based off of several algorithms and statistical patterns, I have been able to forecast that The Hardt will continue its growth over next 6 months. Right now is as good a time as there will be for you to get involved of which there are many ways, which I will cover later in this FAQ section

What Are The Best Ways For Me To Get Involved In What The Hardt Is Doing?

There are a number of ways you can get involved ranging from being an investor, which will garner you the most involvement, or you can submit an application for an internship. If you’re an architecture student/professor, artist, or even a venture capitalist looking for your next project, I can promise you, this will be an interesting brand for you to keep an eye on. Consider the fact that I have not invested a dime into this brand, and have taught myself how to do every aspect of what you see within the last year… Well let’s just say once the proper source of capital and/or a significant strategic partnership is secured, you can expect The Hardt aka Hardt App to go into the accelerated phase of the expansion.

What Can I Expect From The Hardt In The Near Future?

Currently, I am focused on totally optimizing the "flow" and configuration of the site. That's being wrapped up as we speak. The next project will be building a forum, where we will all be able to make introductions and debut our latest and greatest projects to our peers. Along with the forum, there will be the release of a subscription, from which you will have an opportunity to learn what goes into building an architectural, design art or really any creative brand in the digital space, with an emphasis on social media.

How Many People Currently Work At The Hardt?

As it stands currently Asher Hardt is the sole employee/founder, meaning I wear many different hats. Responsibilities range from digital advertising to digital branding integrated with social analytics, to SEO to Amazon AWS + Cloudfront etc the list is pretty extensive so if you'd like more details hit me up below. Since I have no background in web design or development, I am constantly evolving, and learning, because when things break or the site or the site slows down, I need to fix it, I can't afford to hire someone else to fix things yet (At this point not sure I would if I could). These budget limitations will be resolved in the near future as The Hardt's digital presence continues to expand.

Is There A Way To Package The Web Design With The Social Media Services?

This is one of the more popular questions I've been asked recently, and the answer isn't a definitive one. Every client is unique with each having specific needs they are looking to have met. That being said, the answer will most likely be Yes in almost any case I can think of. Packaging the web and social together is most likely best used for brands or young companies looking to gain the upper hand on the competition from the get-go. This package would almost certainly require a full-time commitment for several months while I build out the platform from which you will continue growing your brand long after I have completed the initial development. Learn more about my web design services here

How Do I Submit and What If I Don't Hear Back Right Away?

Submitting is very easy and straightforward. Simply click here and follow the instructions on the page. If you don't hear back right away, please understand, I am one person, and will do my absolute best to get back to you. That being said, only accepted projects will receive responses. I apologize in advance if that seems a little harsh, but its a matter of efficiency more than anything else.

When Will Hardt App Be Available? How Do I Become A Member?

Hardt App Is Still In The Early Planning Stages, However, It Is Fully Ready To Be Engineered and Designed Upon Successful Funding Of The Project. As It Stands (this may change down the road) The Only Way You Will Be Able To Join In The Begining Will Be Through Personal Invite, From The Hardt

Why should I pay for The Hardt to publish my project on Instagram and, if 'The Hardt' already publishes projects that we without payment? Isn't there a chance I may get my project posted without paying?

This is a perfectly reasonable question, and quite frankly one that I would be asking if I were considering working with a social media influencer with a large and engaging audience. You are not just paying for The Hardt to publish your project, there are a number of other valuable and results driven aspects to partnering with me. You gain some of my knowledge, and most of the time, depending on your level of involvement, a better understanding of how to choose your most engaging content, which indirectly will grow your brand. You also get Facebook Ads, which a lot of people forget is actually Instagram Ads (they really should call it Instagram Ads but whatever) Whether you are a digital brand looking to grow or an architecture firm looking to make an impression on the right client, I highly recommend you checking out the unbelievable amount of information and the amazing results you can see in your conversion rate when spending even $10 on Facebook Ads. Figuring out exactly how to target the correct audience can and most likely will be overwhelming, which is where my expertise comes into play. Use me and my assets to grow your business.

Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your email address or other details to help you with your experience.

When do we collect information?

We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

 • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.

 • To improve our website in order to better serve you.

 • To allow us to better service you in responding to your customer service requests.

 • To administer a contest, promotion, survey or other site feature.

 • To send periodic emails regarding your order or other products and services.

How do we protect your information?

We do not use vulnerability scanning and/or scanning to PCI standards.

We only provide articles and information. We never ask for credit card numbers.

We do not use Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use 'cookies'?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since the browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, Some of the features that make your site experience more efficient may not function properly.that make your site experience more efficient and may not function properly.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety. 

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. 

We use Google AdSense Advertising on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

 • Demographics and Interests Reporting

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together improve the website

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser Add-on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. - See more at

According to CalOPPA, we agree to the following:

Users can visit our site anonymously.

Once this privacy policy is created, we will add a link to it on our homepage or as a minimum, on the first significant page after entering our website.

Our Privacy Policy link includes the word 'Privacy' and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:

 • Via Email

Can change your personal information:

 • By emailing us

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

It's also important to note that we allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Do we let third-parties, including ad networks or plug-ins, collect PII from children under 13?

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify you via email

 • Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

The Hardt, where inspiration meets collaboration, in the form of Robotics all the way to Modern Architecture and back to oil on canvas.

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Get at me with any questions, or even to just say whats up. Talk soon

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