Top 5 Elements To Building A Successful Social Media Brand On Instagram

 

My Top 5 Most Important Elements To Growing A Successful Social Media Brand On Instagram (Can be applied to all social media and even your life as well)

By, Asher Hardt

 

Below you are going to find what I see as the top 5 rules for building a legit brand via Instagram. It can get very confusing, especially when you feel like what you’re doing isn’t working, and the thought of giving up is buzzing in your head day in day out. With these guidelines, I hope you will be able to create a plan/routine for yourself, as having a social media routine is absolutely paramount to having a successful social media brand. Lastly, if you’re wondering, “well why would I listen to you, I don’t even know who you are.” well, you probably don’t know who I am, but I have built this website off the back of my brand on Instagram which currently has 65k followers and receives over 1.5M impressions a week with a weekly reach of over 250k unique accounts. Below are the guidelines I followed to get my brand to the point it’s at, and I believe if you follow them too, you’ll find success.

Consistency

 
 
A lot of people see the accounts with 10k+ and think they must’ve gotten there pretty easily. I mean how hard can it be? Just throw some fake likes and fake followers at it and watch it grow. Nah, that’s not how this works, not if you want a real audience grown organically from nothing. If done properly, it can be quite tedious and pretty time-consuming. This is one of the golden rules I follow to this day. Sure I don’t post as much as I use to, but that’s only because other opportunities have come from my success on social media, mostly Instagram. If you’re just starting out, or have been on Instagram for a while and nothing seems to be working, this is the perfect place to start your new Social Media routine. Your content must be consistent and it must be quality. In order to gain an audience, you must first demonstrate to your potential audience, that you are capable of delivering quality content day in and day out. With so many options available, it’s critical you express your worth from the get-go.

Persistency

 
 
 This may seem like its pretty much the same thing as the above “consistency” and for the most part, it is, except for 1 major factor. Most people tend to give up when things aren’t working, or when things seem and feel hopeless. It’s much easier that way, or at least in the immediate future, it is. You get to give up and say “Well at least I tried my hardest” and then start a new project all over again. But I’ll tell you what, having a pattern of giving up even though you “tried your best” and “it just didn’t work” is very dangerous and that mindset must be changed swiftly and in dramatic fashion. Success will never come to those who feel as though they’re the victim of circumstance and that the world owes them something. Persistency is the name of the game. If your followers start decreasing, or your likes start decreasing, whatever it may be, it is critical that you DO NOT STOP. No one controls your success but you. No one can make you quit except yourself. No one can control how hard you work and how much of your soul you put into a project like this, except you. Notice the pattern? The only one that’s in your way is you. So no matter what, if you’re serious about starting a legit brand via social media, you cannot stop, you cannot hesitate. Jump in with both feet and be prepared to swim as hard as you can for as long as you can, because there are 100’s if not 1,000’s doing the exact same thing at the exact same time and in the same position, you control how hard you work, outwork everyone, never stop and you’ll succeed one way or another.
 

Competition 

 
Let’s be very clear here, you are going to have a lot of competition, regardless of the genre or topic you choose. Use your more successful competitors as a tool. Learn from what they’re doing, how they post, what hashtags do they use, do they delete the hashtags later to make it seem like they didn’t use them, are the hashtags hidden, do they reply to every comment, or do they just like the comments. There are 1,000’s of possibilities and it can get very confusing which is why finding some accounts that are successful and have their routine down, and watch them from a distance, take what you see as valuable to your brand and apply it to your strategy.

Quality

 
 
Have you ever heard of the phrase “Content is king” well that phrase has made a major comeback recently. What do you take from that phrase? My takeaway from it is that no matter your marketing plan, or any other plan you may have if the content is quality, it will find a way to get itself in front of an audience. Viral, through your promotion, hashtags (a lot of people don’t like them, but when you’re starting out, they’re paramount to get yourself in front of as many eyes as possible) whatever it may be, if the content is quality, consistent and you are persistent, you will find your audience, or better yet, your audience will find you.

Exposure

 
 
One thing I would tell myself over and over and over again when I felt things weren’t going my way and I was never going to be able to build this successful brand that I had been envisioning 24/7 was “I am not going to give anyone the option of whether or not they’re going to see my content and my name, but they will have the option if they’d like to continue seeing it.” What I meant by that was putting myself in front of as many people as possible at all times, through hashtags, through liking other accounts posts (relevant to what you are posting about) through strategically following people. It’s a numbers game, and with how saturated the current landscape is, with bots and fake accounts with bloated accounts with big numbers but low engagement, the bottom line is that you must put your brand (either your personal brand or business brand) in front of as many eyes as possible, and it must be quality or no one will give a shit.
 
I hope this helped even just one person stay on the course they set out on, in creating their social media platform they’ve been dreaming about. If you have any questions or need some further advice, I would be more than happy to help you, just hit the contact at the bottom of the page.

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