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Social Media Influencer Engagement Rate Calculator

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Social Media Engagement Rate Calculator

With the rise in popularity of "social media influencing," there has been an equal influx of accounts on Instagram and elsewhere, who call themselves "influencers" but in reality have inflated followers/likes and even comments. Being somewhat of an influencer and having a strong understanding of how one goes about building their brand via social media, I know some of the tricks that are being deployed by these "influencers." Among the newer tricks and an especially hard one to catch, they're using what's called "engagement groups." Now you can probably imagine what those are, it's pretty self-explanatory. What the "influencers" do, is they go around to all the like-minded "influencers" in their desired genre and ask if you would like to be in a new engagement group for influencers with a minimum of 50,000 followers. In these groups, they tell each other when they have posted and how they should post their comments, as to look at genuine as possible. Not only is this false engagement, but these "influencers" are duping tens of thousands of companies/brands into believing they are truly receiving worthwhile engagement.

It's a gross practice.  Personally, I stay away from all this, I like to think my audience is educated enough to be able to tell whats fake and what's not, besides, isn't the objective of a social media influencer to generate organic conversation regarding a certain topic or product?

My point here is simple, just be careful when you are paying an influencer to promote a product for you. Even some of the largest influencers on Instagram practice the "engagement group" method and it's pretty hard to spot. Make sure you're getting your worth when purchasing social media promotional services. I'm not trying to be a hater or scare anyone away from using influencers, I'd only be shooting myself in the foot if I were. I'm trying to give you as much information in order for you and your brand or company to make an informed decision when choosing an influencer to work with.

Anyways, enjoy the calculator, it's a fun and extremely useful too. Feel free to get in touch with me if you have any questions or need advice. I'm around 24.7. Much love.

Use the calculator below to find what your engagement rate on Instagram is. You can also learn about other brands or people and their engagement rates. Give it a try, simply type your Instagram handle into the text area on the top left and let the calculator do the rest. To calculate an engagement rate on Instagram manually follow the steps below.

  1.  Look at all of the influencers posts for the last 30 days and add up the total number of likes and comments on each post (e.g. if there are 17 posts in the last 30 days, add up the number of likes and comments on each of the 17 posts).
  2. Divide that number by the number of posts there are in the last 30 days (e.g. divide the total number of likes and comments from above, by the number of posts - 17 in this example)
  3. Now that you have the average engagements per post, divide that by the number of followers the influencer has.
  4. Finally, times the number above by 100, to turn the numbers into a percentage (the percentage will usually be between 0 and 10). This is the engagement rate of the influencer on Instagram.

Hardt Co.

Defining engagement rates (ER) on Instagram

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ER for Instagram is the amount of “total engagement” received by an Instagram account over a specific period of time, expressed as a percentage of followers. The equation is written as Engagement Engagement / Followers. Engagement is defined as anytime a user likes or comments on one of your posts. You can define engagement in separate ways, one specifically focused on likes and the other on comments. It depends on your particular commercial needs, but any interaction by other users with the photo is considered “engagement”  

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How to find your engagement rate.

Instagram has no data analytics “dashboard” but that doesn’t mean users are taking wild guesses. To find your ER for an Instagram page, you could use your own numbers or even that of competitors! Reachbird provides you with the best analytics that is designed from the ground up to track and measure the success of your influencer marketing campaigns. To make things easier, Reachbird can be set up to provide you with a PDF reporting function for all your metrics: number of likes, number of comments, number of posts, interactions total, number of influencers and engagement rate total. For strategic content and brand managers on Instagram, this is priceless information to beat the noise of the social media world and help make your brand stand out.

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Key calculations and definitions.

Engagement Rate on Instagram(Number of likes & comments) / (Number of followers) → Instagrammer with 100,000 followers and an engagement rate of 3% = 3000 likes + comments! User-generated-content: Any form of content ( e.g. blogs, posts, tweets) that was created by users of an online system or service, often made available via social media websites.Virality: Virality in Instagram is just possible when starting a photo-contest: E.g. influencers may initiate a contest and followers share own content with hashtags (#) or mentions (@). Virality factor: 21% of the follower reach (e.g.: Influencer reach = 1.000.000 – approx. 250 repostings from followers that reach again 210.000 followers) ROI: The average estimated ROI on 1$ spend is 6$ in influencer marketing.

via Forbes

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FAQ

Frequently Asked Questions

What Sort Of Functionality Has Been Integrated Into The Hardt Posts and Overall Site?

I have recently completed the Hardt Forum, where we will all be able to make introductions and debut our latest and greatest projects to our peers. Along with the forum, there will be the release of a subscription, from which you will have an opportunity to learn what goes into building an architectural, design art or really any creative brand in the digital space, with an emphasis on social media. I was able to make logging in and out of the system incredibly easy, by implementing "one-click" social login. Being logged into the system allows for you to not only easily submit your projects for feature consideration, but it allows you to create topics in the forum and to participate in upvoting/downvoting. If you look at every post on this site, there is an up/down arrow at the top of every post. This is a function similar to Reddit, in which you can vote to have a project higher up in the overall featured list., or you can vote to have it further down. I think that's a very cool function. I am also excited about a little more of a longer-term goal which is creating a curriculum from which those interested in keeping up with the fast pace of social media and digital marketing and building a branding with a lasting impression will be able to build something they will be proud of.

Why Choose The Hardt To Design & Develop My Website?

There are lots of reasons why you should choose me to design and develop your website. I'll begin with my attention to detail and passion for quality aesthetics. You couple those two intangibles with a superior understanding of SEO and .php functionality as well as .CSS styling, well, you end up with a website like the one you're on, mine. That being said, if you were to request a website with as much content and pages/posts, it would fall under my "customized" website section, under costs. When you select the "Full Website Package" you can expect to have an initial meeting (Skype or in person) where we will explore your goals and expectations. The same process applies to the "Brand + Website" package. You will then receive a report/proposal, which once completed and signed, I will begin work. The scheduling of the events I just laid out is dependant on scheduling and current projects I am working. Accepted projects are on a first come first serve basis, there is no favoritism.

What (if any) Is The Payment Scheduling For The Web Design Service?

So, the website design and developing services are broken down via package and is dependant on the volume of anticipated work. For example, The Full Package requires a deposit/down payment. The payment scheduling for this option is as follows: Down Payment/Deposit, Midway Point, Final Product Delivery. There is a review process as well tailored for each client and is done prior to each payment. The "Brand + Website" package require a deposit as well, and is broken down in a similar schedule as the "Full Website Package." Finally the most basic package "Website Package" which does not require a deposit and is guaranteed to be delivered within 1 week. The "Website Package" does not include reviews aside from the Final Product Delivery

*"Website" package 1-week guarantee is subject to change and is dependant on the current workload.

What Is The Turnaround For A Website Designed By The Hardt?

This is dependent on the website package you chose. Turnaround times can range from 1 week for a simple one-page website, to 2 months for a super-customized massive website. Since it is currently just myself working, you get the benefit of a one on one experience and no hierarchy to weigh down on the creativity. I welcome outside the box thinking. I may actually even promote it.

How Do I SubmitMy Project(s) And What If I Don't Hear Back Right Away?

Submitting is very easy and straightforward. Simply click here and follow the instructions on the page. If you don't hear back right away, please understand, I am one person, and will do my absolute best to get back to you. Unfortunately, only accepted projects will receive responses. I apologize in advance if that seems a little harsh, but it is a matter of time and efficiency more than anything else.

How Do I Know That My Project Will Be Reached/Seen By As Many Users As Possible?

I offer a full reporting of my most recent posts to those interested in working together. In the report, you'll find literally any and all the insights you would ever need to be able to make an informed decision as to whether you'd like to use my services.

Why Would I Pay "The Hardt" To Post My Project, When Other Sites Like Dezeen, DesignMilk, Dwell, etc. Don't Charge Anything?

Completely fair question. And to be totally honest, those brand/websites all have a much larger following, projects budget, a print version, staff etc. It's quite difficult to compete as a single employee. That said, you get a lot of intangibles, none of which those other brands or companies can offer, including immediate publishing, with the other companies they're dealing with a hierarchy, and I'm sure they're dealing with Editors etc. The Hardt, it's just me. If I like it, it gets on. Another intangible you get with me is building a relationship at the ground level. That's something money cannot buy, an opportunity to get involved in something like this at the very beginning. There's a lot more, but it's getting late and I need to finish these FAQ's. Email me if you're still concerned.

What Are Some Of The Ways For Me And/Or My Company To Get Involved In What The Hardt Is Doing?

There are a number of ways you can get involved ranging from being an investor, or you can submit an application for an internship. If you’re an architecture student/professor, artist, or even a venture capitalist looking for your next project, I can promise you, this will be an interesting brand for you to keep an eye on. You can become a sponsor and advertise on the website with banners and the such. You can be active in The Forum I just released. If you're a design/architecture/art magazine or publisher, I am open to collabs.You can be an affiliate and help me spread awareness about what I am trying to accomplish here. There are tons of ways so if you're interested get at me ASAP because I could use a hand.

How Many People Currently Work At The Hardt?

Me. Asher.

Is There A Way To Package The Web Design With The Social Media Services?

Every client is unique with each having specific needs they are looking to have met. That being said, the answer is Yes in almost any case I can think of. Packaging the web and social together is most likely best for brands or young companies looking to gain the upper hand on the competition. It is also dependant on what you'd like for my personal involvement to be as well. This package would almost certainly require a full-time commitment for several months while I build out the platform from which you will continue growing your brand long after I have completed the initial development. Learn more about my web design services here

When Will Hardt App Be Available? How Do I Become A Member?

Hardt App Is Still In The Early Planning Stages, However, It Is Fully Ready To Be Engineered and Designed Upon Successful Funding Of The Project. I would love to begin work on it right away and seeing as how my developing abilities have been progressing fairly rapidly, I don't see it being out of the realm of possibility that I may be able to build it myself in the coming months. We'll see.

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This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

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When ordering or registering on our site, as appropriate, you may be asked to enter your email address or other details to help you with your experience.

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We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.

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We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

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We do not use vulnerability scanning and/or scanning to PCI standards.

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Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

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We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

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Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Google

Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en 

We use Google AdSense Advertising on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

 • Demographics and Interests Reporting

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together improve the website

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser Add-on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. - See more at http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following:

Users can visit our site anonymously.

Once this privacy policy is created, we will add a link to it on our homepage or as a minimum, on the first significant page after entering our website.

Our Privacy Policy link includes the word 'Privacy' and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:

 • Via Email

Can change your personal information:

 • By emailing us

How does our site handle Do Not Track signals?

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

It's also important to note that we allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Do we let third-parties, including ad networks or plug-ins, collect PII from children under 13?

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify you via email

 • Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

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